It’s never too soon to be prepared! Here are some helpful tips and KEY items to be paying special attention to for the upcoming Holiday Season. With our experience and YOUR feedback…being proactive and organized now, will ensure a SUCCESSFUL AND PROFITABLE HOLIDAY SEASON! Let’s get started:
- Assess your current inventory: All items working properly? Do you have any products that need maintenance? Customer’s lights organized and ready to go?
- What is your marketing plan?: Do you have items in place to market to your existing customers? What about new prospects? Stuffers, door hangers, direct mail, etc.
- Look like a professional Holiday Decorator: Place an order for you vehicle graphics, crew apparel, yard signs, etc.
- Product Knowledge: Are you familiar with all of the products available to you and your customers? Have you seen the New Products section of the website?
- Utilize Technology and Software: The NEW Estimator Software will be a huge time saver for you and your clients. Not to mention the professionalism of having a detailed/itemized breakdown of charges for them. The Holiday Decorator is a key component to up-selling existing customers and attracting new ones! The Decorator Software is LOADED with lighting and decor options. In fact…it is being updated and improved with more products to choose from at this very moment!
- Establish a TIMELINE FOR SUCCESS: Outlined below are some great examples of what you and your team should be doing starting now thru December:
AUGUST (3-5 hrs. per week)
Contact commercial contacts for possible bids (5-10 per week)
Intro. letter to existing clients
Order vehicle graphics, (wraps or magnetic) Sales and Crew Apparel
Research zip codes, home value, annual income, etc. for direct mail marketing
ASK FOR REFERRALS…OFFER SOME TYPE OF FRIENDS AND FAMILY REFERRAL FEE/DISCOUNT
SEPTEMBER (5-8 hrs. per week)
Schedule transportation and lodging for HBL’s training classes (New Members) Classes Held Sept. 10th & 24th
Take pictures of demo or showcase homes or businesses
Order Direct Mail campaign- Sept. 15th
Utilize Design Software-Take photos of customers home or business and then design/decorate (Existing and New Potential Customers)
ASK FOR REFERRALS…OFFER SOME TYPE OF FRIENDS AND FAMILY REFERRAL FEE/DISCOUNT
OCTOBER (8-10 hrs. per week)
First Direct Mail Campaign gets sent (Oct. 14th)
Schedule your demo home or business-GREAT way to train your crew
Estimating for existing/new customers…Home or Business
Place product order from earlier bids
First Direct Mail Campaign hits your area (Oct. 23-27)
ASK FOR REFERRALS…OFFER SOME TYPE OF FRIENDS AND FAMILY REFERRAL FEE/DISCOUNT
November (20-30 hrs. per week)
Second Direct Mail Campaign gets sent (Nov. 3)
Estimating for your clients increases
Place yard signs in your area
Order product for client’s projects, 2-3 days shipping average
Schedule projects for completion
Third Direct Mail Campaign gets sent (Nov. 17th)
Third Direct Mail Campaign hits your area (Nov. 26-29)
BIG PUSH FOR THE SEASON…Thanksgiving week before AND after
ASK FOR REFERRALS…OFFER SOME TYPE OF FRIENDS AND FAMILY REFERRAL FEE/DISCOUNT
December (30-40 hrs. per week)
Estimating last minute projects
Finishing and maintaining projects for the season
Prepare for take-down schedule
ASK FOR REFERRALS…OFFER SOME TYPE OF FRIENDS AND FAMILY REFERRAL FEE/DISCOUNT
These are just a few suggestions/timeline that we have found produces the maximum results for you and your company. WE WANT TO HEAR FROM YOU….Do you do some/all of the above? Perhaps you do something different….if so, PLEASE click HERE to post your comments. It would be helpful to all of the Members to share ideas and best practices with each other.
Happy Selling…and as always…feel free to call Mike or Tony at anytime.
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2010 LED Glacier LightLink
LED Technology…Classic Holiday Styling! The T5 Mini Light Style is the best of both worlds. Provide your customers with a traditional looking mini-light, but with the HBL Exclusive Smart Chip Technology. The smart chip will prevent missing or broken lights from disabling the entire set! The LED T5’s come in your choice of the following colors: CLASSIC WHITE, PURE WHITE, MULTI, RED, GREEN, & BLUE.
Traditional Multi Colors
Now Available...Happy Holidays or Merry Christmas
It’s that time of year to establish your Direct Mail campaign. For the MAXIMUM return on your investment, historical data shows that three separate mailings works the best. First mail drop: Mid October Second mail drop: Early November Third mail drop: Mid November
By utilizing direct mail as one of your marketing tools, you will establish more market share, company branding, and the ability to target specific type(s) of prospects.
A sample of one of the postcards that will be sent out.
To see other examples of some very effective marketing pieces, click HERE.
This is an all inclusive Direct Mail Campaign. Below is a sample of what is included and how we will work with you to maximize your investment!
- Establish the search criteria (home value, annual income, zip code(s), etc.)
- The design and layout of the postcard with your company information and logo
- Printing of the postcards
- Mailing service at the appropriate dates mentioned above
For pricing info and questions, contact tony@holidaybrightlights.com or mike@holidaybrightlights.com or feel free to give us a call @ 866-932-9363
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3D Angel Blue Lights Bow Bulbs C7 C9 Candy Cane Caps Clips Contractor Grade Cord Garland Gift Boxes Gold Lights Green Lights Holly Icicle Landscape Landscapers Lawn LED LightLinks Lights Multi-Color Lights Ornament Personalized Poinsettia Pure White Red Bows Red Lights Roof Santa Snowflake Star Starburst Stockings Toy Soldier Traditional Tree Victorian White Lights Wreath Yard Yellow Lights
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